Case Studies

Marketing Strategy

+171% More Leads

The Challenge:

The Avian Flu was a growing threat in Michigan’s poultry processing plants. The State of Michigan issued a mandatory processing equipment to stop the spread.

The Solution:

Our team met right away. We helped the client craft an emergency marketing strategy highlighting their equipment as key to mitigating the spread of the Avian Flu. As a result, their leads increased by 171% Y/Y.

Public Relations

The Challenge:

During the pandemic, my company had to change its business model to adapt a new challenges. It was an important story, not only for publicity and sales opportunity, but also, because it resonated with the national stage.

The Solution:

Through strategic thinking and diligent research I successfully secured coverage with several national news outlets, including The New York Times. This shows my ability to identify and capitalize on strategic communication opportunities.

You can read the articles here: "In Ohio, the Amish Take On the Coronavirus" and "A Reporter's Challenge: Maintaining Distance in a Close Community".

SEO and Content Marketing

+143% in Organic Traffic

The Challenge:

Organic traffic had been stagnant, and was lacking true data-driven content strategy that is centered around the user-journey.

The Solution:

I brought this process to my company and began to Implement user journey-focused content strategies that combines the stage of their journey and the keyword search volume. This led to a 143% boost in organic traffic for the client.

Email Marketing

43% Open Rate

The Challenge:

A book printing client needed a way to re-engage past customers and encourage them to reprint their books.

The Solution:

Our team developed and executed a targeted email campaign designed to capture attention of previous customers. The campaign achieved a 43% open rate, demonstrating strong engagement and effectively driving the client’s reprint goals.

What Clients Say